I almost crashed this morning laughing in incredulity over this on the BBC when I heard it on the radio. Woolworths have just withdrawn from sale a set of bedroom furniture branded with the name Lolita
This is just the sort of modern stupidity you'd expect really, after WHS selling Playboy branded stationary for school children and BHS selling a range of padded bras and Little Miss Naughty undies for the under 10s.
I despair of the whole sexualising the under 12s phenomenon that goes on. The pursuit of the pre-teen dollar means companies go to increasingly ridiculous lengths to market increasingly innapropriate material to boys and girls everywhere. And the cult of celebrity is so prevalent that these children see some noted children's writer like Jordan and just start thinking it's acceptable.
And all over the world, parents just too stupid to really be responsible for themselves never mind the upbringing of their ever increasing brood of ASBO collecting devil spawn keep buying the stuff. One day they're down the town spending their hard-earned benefits of push up bras, crop tops and hot pants with "sexy" plastered over the backside and the next they're shouting loudly about pedofiles after their kids. (That was the spelling of the word on a wall in Birmingham I saw once and it's always struck me as indicative of the problem.)
But perhaps even worse is that it slipped by without notice. And the stupidity just gets worse from there: According to the Woolworths spokesman:
“What seems to have happened is the staff who run the website had never heard of Lolita, and to be honest no one else here had either. We had to look it up on Wikipedia. But we certainly know who she is now.”Alternatively they could have just looked on their own bloody website and found the movie for sale there. But someone, somewhere knew what it meant. After all it's not the sort of thing that immediately comes to mind when naming a brand of children's furniture is it?