Thus it is here. He's tackling the issue of value for money in comics.
It is, as usual, well worth the read:
I once wrote that the only comic book that was too expensive was a bad comic book, and I think that's true as far as it goes. But I also think that a market that allows us to experience not-great comic books is part of what makes most of us better, more passionate readers, and a significant part of what provides the marketplace with the great talents of tomorrow.Tom Spurgeon: A Thought Or Two On The Notion Of Comic Books Costing Too Darn Much