I had the great misfortune of watching Noel's HQ tonight. Where dear old Noel decides he's going to save Britain, one patronising skit at a time.
The most annoying thing about this was the segment on Empire Direct. A couple of pensioners were on with a sob story about a fridge and cooker that they'd carefully saved £10 a week for over 18 months. They then went out and paid cash for them. Empire Direct promptly go bust and the administrators are called in. Noel & Keith Chegwin wade in and try to chase the items up, eventually buying the old dears a new fridge and cooker. The old dears had to go without a holiday last year so they could get the white goods.
Poor things. Seemed a little ridiculous really. Old couple who are out a fridge and a cooker and might have to go without another holiday to save up for them again or the poor bastards who were working for Empire Direct who can't make the mortgage this month. Who really needs our sympathy now?
After that he presents a youngster who saved his mom and friend from a burning car with free tickets to We Will Rock You. Surely that's more of a punishment for a music lover?